Kevaughn Dryden

(he/him)
Pronounced: "Kev-awn"

Strategic Growth & Sponsorships | Program Manager | Client Success Lead

Driving $3M+ in partnership value through brand strategy, operational enablement, and client-facing program delivery.

🧭 Snapshot

I help brands scale through strategic partnerships that drive measurable outcomes. Currently managing over $3.1M in annual sponsorship inventory at Cineplex Digital Media (CDM), I lead initiatives that connect property partners and national advertisers through storytelling, customer experience, and campaign execution.

Quick Facts

  • đŸ’Œ $3.1M+ in sponsorship programs supported (2025)

  • 🏬 Active across 9 of Canada’s 10 most visited malls (ICSC)

  • 🚘 Partnered with Mercedes-Benz, Starbucks, PepsiCo & more

  • 🧠 Built on a foundation of airline ops, CX, and strategy delivery

Featured Projects

A selection of initiatives that reflect my approach to strategy, stakeholder alignment, and execution at scale.

Modern indoor mall signage redesign with architectural elements, navigation icons, and a minimalist wayfinding system on top of a mall directory
Wayfinding Project Revival

Reactivated the Yorkdale wayfinding project through stakeholder buy-in.

Digital dashboard interface on laptop screen with client training, reporting tools, and team collaboration concept
Reporting Platform Enablement

Deployed self-serve portal to more than 100 partner sites with training and support.

Festive coffee brand installation at luxury mall with holiday décor on a Christmas tree, gift bags, and illuminated signage
Starbucks Holiday Takeover

Successfully oversaw the comprehensive implementation of Starbucks’ 2024 mall holiday campaign.

Luxury German electric G-Wagon car display in upscale shopping mall with branding screens and ambient lighting
Mercedes Luxury EV Activation

Executed Mercedes EV brand activation at a high-end mall location.

Experience Overview

From airline operations to national media strategy, each role reflects my ability to lead with clarity, activate growth, and deliver at scale.

2024 - Present

Strategic Partnerships & Sponsorships Manager

Cineplex Digital Media

2023 - 2024

Media Enablement Coordinator

Cineplex Media

2021 - 2023

Customer Experience Lead

Air Canada

2018 - 2023

Customer Journey Manager

Air Canada

Highlights At a Glance

KD's Journal

Insights from the field: where strategy meets execution across sponsorships, CX, and stakeholder-driven growth.

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Kevaughn Dryden (he/him) Pronounced: “Kev-awn” Strategic Growth & Sponsorships | Program Manager | Client Success Lead Driving $3M+ in partnership value through brand strategy, operational

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