Kevaughn Dryden
(he/him)
Pronounced: "Kev-awn"
Strategic Growth & Sponsorships | Program Manager | Client Success Lead
Driving $3M+ in partnership value through brand strategy, operational enablement, and client-facing program delivery.
đ§ Snapshot
I help brands scale through strategic partnerships that drive measurable outcomes. Currently managing over $3.1M in annual sponsorship inventory at Cineplex Digital Media (CDM), I lead initiatives that connect property partners and national advertisers through storytelling, customer experience, and campaign execution.
Quick Facts
đŒ $3.1M+ in sponsorship programs supported (2025)
đŹ Active across 9 of Canada’s 10 most visited malls (ICSC)
đ Partnered with Mercedes-Benz, Starbucks, PepsiCo & more
đ§ Built on a foundation of airline ops, CX, and strategy delivery
Featured Projects
A selection of initiatives that reflect my approach to strategy, stakeholder alignment, and execution at scale.
Wayfinding Project Revival
Reactivated the Yorkdale wayfinding project through stakeholder buy-in.
Reporting Platform Enablement
Deployed self-serve portal to more than 100 partner sites with training and support.
Starbucks Holiday Takeover
Successfully oversaw the comprehensive implementation of Starbucksâ 2024 mall holiday campaign.
Mercedes Luxury EV Activation
Executed Mercedes EV brand activation at a high-end mall location.
Experience Overview
From airline operations to national media strategy, each role reflects my ability to lead with clarity, activate growth, and deliver at scale.
Strategic Partnerships & Sponsorships Manager
Cineplex Digital Media
- Managing over $3.1M in annual sponsorship inventory across Canadaâs largest mall media network
- Supported nearly $300K in new activation revenue, including Mercedes-Benz and Starbucks campaigns
- Led rollout of self-service reporting portal to 90+ property clients
- Launched asset mapping and escalation triage project, reducing response time by 71%
- Developed 2025 growth strategy targeting 5 new sponsorships with national mall partners
- Acted as internal SME for sponsorship enablement and brand activation execution
Media Enablement Coordinator
Cineplex Media
- Supported over $3.8M in national media campaigns across cinema and digital out-of-home networks
- Led execution for multi-channel campaigns, including Novo Nordisk, across digital and cinema properties
- Produced sales reports, revenue forecasts, and tracking tools for senior Account Directors
- Collaborated on tailored media proposals, availability forecasting, and pricing strategies
- Supported contracting and compliance documentation, ensuring smooth handoff from sales to delivery
Customer Experience Lead
Air Canada
- Promoted into leadership after completing the Team Leadership Exam
- Directed frontline staff during IROPs and high-volume periods
- Served as CM Coach for frontline Altéa support during transition from legacy Passenger Service System (PSS)
- Led frontline coaching to improve accessibility and service compliance
- Acted as liaison between station leadership, agents, and union reps
Customer Journey Manager
Air Canada
- Provided day-of-travel support from Air Canadaâs SOC, troubleshooting system issues and using supervisor-level authority to assist frontline staff during IROPs and high-volume events
- Reduced frontline error rates by 30% during Altéa implementation through real-time support
- Delivered daily operational updates and re-accommodation planning to national station teams
- Improved terminal-level CX consistency through journey mapping and SOP training
Highlights At a Glance
- $3.1M Sponsorship Inventory Secured
- 71% Reduction in Client Issue Resolution Time
- $3.8M in Media Sales Supported
- $43K+ Wayfinding Project Resurrected
- Visual Validation Packages Scaled Across 13 Malls
KD's Journal
Insights from the field: where strategy meets execution across sponsorships, CX, and stakeholder-driven growth.
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Kevaughn Dryden (he/him) Pronounced: “Kev-awn” Strategic Growth & Sponsorships | Program Manager | Client Success Lead Driving $3M+ in partnership value through brand strategy, operational