Kevaughn Dryden
(he/him)
Pronounced: "Kev-awn"
Strategic Growth & Sponsorships | Program Manager | Client Success Lead
Driving $3M+ in partnership value through brand strategy, operational enablement, and client-facing program delivery.
🧭 Snapshot
I help brands scale through strategic partnerships that drive measurable outcomes. Currently managing over $3.1M in annual sponsorship inventory at Cineplex Digital Media (CDM), I lead initiatives that connect property partners and national advertisers through storytelling, customer experience, and campaign execution.
Quick Facts
💼 $3.1M+ in sponsorship programs supported (2025)
🏬 Active across 9 of Canada’s 10 most visited malls (ICSC)
🚘 Partnered with Mercedes-Benz, Starbucks, PepsiCo & more
🧠 Built on a foundation of airline ops, CX, and strategy delivery
Featured Projects
Selected initiatives that reflect my approach to strategy, stakeholder alignment, and execution at scale.
🏬Wayfinding Project Revival
Reactivated the Yorkdale wayfinding project through stakeholder buy-in.
📊 Reporting Platform Enablement
Deployed self-serve portal to more than 100 partner sites with training and support.
☕ Starbucks Holiday Takeover
Successfully oversaw the comprehensive implementation of Starbucks’ 2024 mall holiday campaign.
🚘 Luxury EV Activation
Executed Mercedes EV brand activation at a high-end mall location.
Experience Overview
From airline operations to national media strategy, each role reflects my ability to lead with clarity, activate growth, and deliver at scale.
Strategic Partnerships & Sponsorships Manager
Cineplex Digital Media
- Managing over $3.1M in annual sponsorship inventory across Canada’s largest mall media network
- Supported nearly $300K in new activation revenue, including Mercedes-Benz and Starbucks campaigns
- Led rollout of self-service reporting portal to 90+ property clients
- Launched asset mapping and escalation triage project, reducing response time by 71%
- Developed 2025 growth strategy targeting 5 new sponsorships with national mall partners
- Acted as internal SME for sponsorship enablement and brand activation execution
Media Enablement Coordinator
Cineplex Media
- Supported over $3.8M in national media campaigns across cinema and digital out-of-home networks
- Led execution for multi-channel campaigns, including Novo Nordisk, across digital and cinema properties
- Produced sales reports, revenue forecasts, and tracking tools for senior Account Directors
- Collaborated on tailored media proposals, availability forecasting, and pricing strategies
- Supported contracting and compliance documentation, ensuring smooth handoff from sales to delivery
Customer Experience Lead
Air Canada
- Promoted into leadership after completing the Team Leadership Exam
- Directed frontline staff during IROPs and high-volume periods
- Served as CM Coach for frontline Altéa support during transition from legacy Passenger Service System (PSS)
- Led frontline coaching to improve accessibility and service compliance
- Acted as liaison between station leadership, agents, and union reps
Customer Journey Manager
Air Canada
- Provided day-of-travel support from Air Canada’s SOC, troubleshooting system issues and using supervisor-level authority to assist frontline staff during IROPs and high-volume events
- Reduced frontline error rates by 30% during Altéa implementation through real-time support
- Delivered daily operational updates and re-accommodation planning to national station teams
- Improved terminal-level CX consistency through journey mapping and SOP training
Highlights At a Glance
- $3.1M Sponsorship Inventory Secured
- 71% Reduction in Client Issue Resolution Time
- $3.8M in Media Sales Supported
- $43K+ Wayfinding Project Resurrected
- Visual Validation Packages Scaled Across 13 Malls
Insights from the field: where strategy meets execution across sponsorships, CX, and stakeholder-driven growth.
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Kevaughn Dryden (he/him) Pronounced: “Kev-awn” Strategic Growth & Sponsorships | Program Manager | Client Success Lead Driving $3M+ in partnership value through brand strategy, operational